Top Green Features Buyers Want

In a study conducted on what home features that buyers want, it showed that there are top five green features that is most wanted by buyers. Examining specifically the eco-friendly aspects, the top five most sought-after features include ENERGY STAR windows, ENERGY STAR appliances, efficient lighting, ENERGY STAR rating for the entire home, and triple-pane insulating glass windows. More than 70% of buyers are all about these, showing a real love for energy-efficient and eco-conscious vibes in the real estate game.

A report from Payless Power, a Texas-based energy provider, reveals that homebuyers are willing to invest an additional $50,000 in an environmentally friendly home that offers energy savings. The survey, which involved over 1,000 Americans, delved into energy usage, expenditures, and preferences for eco-friendly features, especially in response to the rising energy costs across the United States. In addition, the survey revealed that Americans are most keen on green features like solar panels. As well as energy-efficient appliances and high-efficiency HVAC systems.


The Sustainability Report in 2022 indicates that approximately 60% of real estate professionals acknowledge the significance of promoting energy efficiency in listings. The NAR report shares that sustainable homes aren’t just about saving on energy costs. They come with cool perks like better indoor air quality and sturdier construction materials. Oh, and here’s the kicker – having those green home features might even boost the resale value!

Desirable green features in a an eco-home

The report shows the following most desirable green features:

  • Solar panels 83%
  • Energy-efficient appliances – 74%
  • High-efficiency HVAC systems – 67%
  • LED lighting – 65%
  • Smart-home technologies – 57%
  • Geothermal heating and cooling – 54%
  • Smart irrigation – 45%
  • Low-flow showerheads and water-saving toilets – 41%
  • Green roofs/walls (features with living vegetation) – 33%
  • LEED (Leadership in Energy and Environmental Design) certification – 24%


Boosting your home’s appeal to eco-conscious buyers is a breeze with green features like solar panels, energy-efficient appliances, smart home tech, low-flow plumbing fixtures, and energy-efficient windows. Showcasing your commitment to sustainability not only attracts green-minded buyers but also promises long-term cost savings.

When promoting your home, make sure to shine a spotlight on these green features. Highlight the perks of lower energy use, reduced utility bills, and an overall more comfortable living space. By incorporating these eco-friendly elements, you’re not just contributing to a greener future – you’re also elevating the marketability and value of your property.